Vivid News 24: On February 6, Google CEO Sundar Pichai declared the launch of Google Bard, a conversational AI service. Before letting the general public use the product, the technology business will make it available to “trusted testers.” The Language Model for Dialogue Applications (LaMDA) project, which Google initiated two years ago, provides the foundation for the technological product Bard.
In order to reply to customer inquiries, it will employ previously learned information, and it will then continuously learn from user feedback to hone its capabilities. Consider how Gmail or WhatsApp recommend short replies to emails or chats on the mobile notification box.
The capabilities of Google Bard would probably extend far beyond chat answers, and it would even be able to compose entire poems, essays, or pieces of writing based on user suggestions, much like ChatGPT, powered by Microsoft-backed OpenAI and published last November.
Search engine killer
Two months after Microsoft published ChatGPT, Google launched Bard. Because ChatGPT poses a threat to Google’s hegemony in search, it was crucial for Google to debut immediately. Users must sift through all pertinent material after conducting a Google search on a subject to discover the solutions to their questions. ChatGPT, in contrast, sorts through its learnings and provides the user with a summary of the outcome.
For instance, a user would first need to perform a Google search for “Modern Indian History,” open each link, gather the necessary data, and then type it out. The user can ask ChatGPT to produce a 500-word essay on the same subject and receive the same, if not better, research as a result.
Regulatory under fire
For Google, things become increasingly challenging in India. According to data submitted to the Competition Commission of India, the company’s search engine controls 94% of the online search industry in India (CCI). After the CCI fined Google Rs 1,337.36 crore for abusing its dominating position in numerous areas, Google made a number of modifications to its operations in India.
Google will soon let Android users select their preferred search engine when configuring their device, which is one such update. Previously, devices had Google Search preinstalled, but now users can select another browser, such as Microsoft’s Bing.
Changes made in response to the CCI penalty could reduce Google Search’s market dominance in India. A group to study current antitrust legislation and present a draught Digital Competition Bill within the next three months was also announced by the Indian government. It might necessitate more adjustments to Google’s Indian business model.
Concerns about AI
There are two early complaints of ChatGPT that Bard might encounter as well. First, there are worries that readers could no longer be able to discern between creativity and labour. For instance, it could be difficult for a teacher to sort through writings submitted by a tech-savvy younger generation and determine which ones were created using AI and which ones were original.
Last week, OpenAI introduced an AI Classifier that can discriminate between AI-text and human writing as a solution to this problem. Perhaps Bard will also need to introduce similar software. Second, AI is subject to prejudice because it is taught on historical data that reflects current societal imbalances.
Social media users criticised the biased results of AI-generated artwork on photos of couples at weddings in various parts of India for emphasizing stereotypes. Both OpenAI and Google recognize the issue and are making efforts to resolve it, although neither has succeeded in doing so. There are a number of barriers to digital access in India, and digital adoption does not equate to digital literacy.
Teachers might not have access to or the knowledge necessary to comprehend the AI Classifier solution, even though students may have access to ChatGPT or Bard. Second, biased material may be taken as fact by readers who are exposed to biased content produced by AI. To gain the confidence of Indian users and the government, Bard will need to address these issues prior to its launch in that country.